Cart 0

Our Charity


BC entrepreneurs Bill Roche and Charles Chang have a vision to make Canada more competitive by nurturing an entrepreneurial spirit in young people. Bill created PowerPlay Young Entrepreneurs® in 1999. Based on the premise that authentic learning involves exploring and trying out new skills in a meaningful, real-world context, the program helps students develop an entrepreneurial toolkit by creating and running their own real business ventures.

When Bill and Charles met, they had an immediate connection over their common drive to create positive social change through early entrepreneurship education. They decided to use their joint skills and experiences to start this nationwide educational movement celebrating and fostering an entrepreneurial mindset in young people. Together, they founded a registered Canadian charity that operates under the name PowerPlay Young Entrepreneurs.



CSP_0427 2.jpg

Bill Roche, Co-Founder

Bill Roche has specialized in designing K-12 curriculum-based resources related to financial literacy, entrepreneurship and social responsibility for over 20 years. He regularly speaks at conferences and special events, such as TEDx, promoting the importance of helping young people develop an entrepreneurial mindset. Bill works with policy makers, school districts and business leaders to create community partnerships that are scalable and impactful. He is also a member of Rideau Hall Foundation’s Innovation for Education Partners Group.


 Charles Chang, Co-Founder

After leading the 2015 sale of his iconic nutritional brand Vega to White Wave Foods for $550 million, Charles Chang was ready to take on new challenges. He established his own personal investment fund, Lyra Growth Partners, to support the next generation of visionary entrepreneurs in Canada. In 2016, Charles donated $10 million to Simon Fraser University’s Beedie School of Business to establish the Charles Chang Institute for Entrepreneurship. He also supports a variety of educational initiatives through the Charles and Eve Chang Foundation.


 Katie Dunsworth-Reiach, Director

Katie is the Principal of Vancouver's largest and most disruptive PR firm and is Chair of the Board of Small Business BC. Katie co-founded a money-mentoring business and was featured on Oprah. By 2009, Katie was co-hosting her own W Network series and had co-authored the financial best-seller Smart Cookies Guide to Making More Dough. Named among the youngest women to rank on the 40 under 40, Katie also founded the STEM Spotlight Awards, a student awards program recognizing skilled sector apprenticeships in Science, Technology, Engineering & Math.

SJL head shot 2017.jpeg

Dr. Sarah Lubik, Director

Dr. Sarah Lubik is Simon Fraser University's first Director of Entrepreneurship and co-champion of the Technology Entrepreneurship@SFU program. She is a lecturer in Entrepreneurship and Innovation at the Beedie School of Business and the co-founder and marketing director of a high-tech startup. Sarah’s research on topics that include entrepreneurship education and innovation ecosystems has been published in leading journals. She has been named one of Business in Vancouver’s Top 40 under 40 and an Innovation Leader by the Government of Canada.